Should My Aspiring Influencer Pal Cease Exploiting Me for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, she, calls herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to record everything all the time. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates vlogs about city life, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or photographed mid-bite. It’s uncomfortable.

She also anticipates that I will to film her at inconvenient times. Often I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my unease about the situation, she dismissed it. I've been invited to several brand events, which was nice, but that doesn’t make up for all the time and effort I invest helping her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our connection to become merely a tally of favours. I don’t feel she’s fake or inauthentic, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her channel.

Her directive is, “OK, look happy!” and record me smiling with another. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being filmed, edited, or shared for an viewers. I am not a accessory for her online persona.

The Defence: Marielle

I hope my friend to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on TikTok who execute that style of informal, self-made film-making.

Content creation is my interpretation of engaging with life: noticing the details, posting them with an viewership that appreciates the craft behind it. It's never my aim to make Beth uncomfortable. Taking her to industry events was my method of offering access, providing her a chance to witness behind-the-scenes moments that could benefit her career in design too. That’s not blackmail, it’s just being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we make together can achieve: a foot in the door. I know not all people likes being filmed, but sometimes spontaneity is what makes material authentic. Being recorded occasionally is an inherent aspect of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but friends help each other in small ways. My assumption was recording a short video now and then would be fun for Beth. Creativity thrives in collaboration, and having Beth around makes projects lively and enjoyable. I never force her to participate in anything, and I would never intentionally embarrass her. But creating content jointly occasionally is part of how I record our time together.

I cherish Beth’s friendship deeply and don’t want content creation to come between us. I am ready to compromise: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it's regarding sharing my world while still respecting hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and her friend when they are out together?

Nothing is more excruciating than having a companion point a camera at you. I get that it's her job, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to collaborate with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean everyone around her is willing material. She must to respect her friend's personal space.
Ankit, 26

She may enjoy making content and showing off her life online, but it isn't for everyone. It’s nice she has helped Beth’s career, but she must to listen to what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your friendship. Foster some real experiences, where true emotions are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Both seem confused as to what’s reasonable. The answer is not found in trying to alter one another, but in each setting clear boundaries around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

John Park
John Park

A seasoned digital strategist with over a decade of experience helping businesses scale through innovative marketing techniques.