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Users will soon have a fresh option that permits them to reduce the quantity of AI-created videos appearing in their feeds. This initiative comes as the service revealed that it now features more than 1 bn AI-generated clips.

Pilot Phase and Launch

This change is being tested over the next few weeks before a full-scale launch. This shift comes amid a rise in content created by AI, spurred by emerging AI video creators.

AI Proliferation Online

Studies have shown that approximately a tenth of the quickest rising video streams on another major platform primarily display clips produced artificially. A large amount of this content is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is typically illogical or dreamlike.

Based on user feedback that many people like content produced via AI tools, from digital art to informative clips, and we intend to offer the community the option to increase or decrease of that, depending on their own likes,” commented a platform representative.

Volume and Proportions

The platform announced that there are now over a billion videos on its service tagged as AI-generated. Overall, over 100 mn videos are submitted to the platform every day, making AI content a relatively small percentage of its overall inventory.

How to Adjust Settings

Members will be in a position to reduce or increase the level of AI-generated videos they see by using the topic control option in the platform and selecting the AI content topic. Additional categories that can already be modified under the filter encompass current affairs, fashion, aesthetics, and dance.

AI Disclosure Rules

The platform’s rules mandate creators to label convincing AI-generated content, and it prohibits malicious AI impersonations of celebrities or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its community policies.

Additionally, the service will now add an “AI-made” watermark to content produced via its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This measure is aimed to deter users from attempting to circumvent the tagging system.

Educational Initiatives

TikTok is additionally launching a $2 million AI literacy fund for specialists and institutions to create educational content about ethical AI use. This initiative will benefit educational bodies specializing in teaching computer science.

Moderation Strategy

TikTok has justified its safety measures, amid discussion over plans to lay off numerous review team members in Britain. TikTok is set to cut 439 jobs in its content moderation division in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by automated systems.

A trust and safety lead clarified that human moderation would continue to be important, but artificial intelligence can safeguard staff by removing the most distressing content before it has to be seen by people. The company reported a notable drop in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its machine learning processes.

It is vital to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is proving valuable work at speed.”